Our history started at the beginning of the current millennium, approximately 20 years ago. With already outstanding careers in the international business area, Alexandre, Eduardo, Renato and Sérgio were hired to develop the internationalization project for the company Alpargatas S/A.
We are the team that planned and executed the international expansion project for the Havaianas brand. Between 2000 and 2010, the brand expanded its reach from 9 to more than 80 countries, fitting the brand on people’s feet on the 5 continents, from anonymous consumers to celebrities and opinion makers.
The last decade has put us on different trajectories and challenges. All of us followed our careers in business development, at large multinational companies in various sectors.